Core Values

• A clear and fair policy for customers.
• Complete dedication to providing high-quality services.
• Fair treatment of all tourism industry stakeholders.
• Meeting international safety and service standards for customers.
• Business practices that are ethical.
• Starting community development programme in the nearby communities of a business place.
• High-level professionalism in the tourism industry especially in open competition.
• Respect the local customs & community.
• Keeping promises with high service and quality standards.
• Involve all employees and trade unions in the development of new policies.

CSR

Corporate Social Responsibility (CSR) in tourism is a guiding business policy in which tourism companies integrate social and environmental concerns into their own business mission, strategies, and operations, as well as their interactions with their stakeholders. As corporations are part of a larger society, meeting the needs of stakeholders is critical to retaining societal legitimacy and financial liability in the long run. There are different frameworks and guidelines available for integrating CSR into a company’s strategy depending on the company’s specific characteristics and its perception of its social responsibilities. CSR today is seen as a multi-stakeholder approach where stakeholders are not only receivers but also partners in realizing and implementing CSR strategies. CSR has become an important component of tourism companies' strategies. Environmental protection, fair working conditions for employees, and contributing to the well-being of local communities are all important issues in international tourism corporations' strategies.